SCHECTER GUITAR RESEARCH KICKSTARTS 2013 BY SIGNING MOTLEY CRUE / SIXX A.M. BASSIST NIKKI SIXX TO ITS STELLAR ROSTER OF ARTISTS
Company to Unveil “The Schecter Sixx” Bass at Winter NAMM Conference – Room 210-‐D
(January 16, 2013, Sun Valley/Hollywood, CA) –2013 is proving to already be a monumental year for Schecter Guitar Research as the company settles into its expanded headquarters in Sun Valley, CA, ramps up for MAJOR new gear announcements and continues to amass a stellar lineup of artists, which includes some of the biggest names in the recording and touring industries. To that note, the company is proud to announce the partnership with a true modern-‐day rock icon by signing Motley Crue / Sixx A.M. bassist, NY Times bestselling author and radio host Nikki Sixx, adding even more fire power to its roster. Not only has Schecter landed a talented and noted songwriter and player, but also one of the leading voices and minds in fashion, non-‐fiction, photography and media via his clothing lines, New York Times top 10 selling books and his successful internationally syndicated radio shows Sixx Sense with Nikki Sixx and The Side Show Countdown with Nikki Sixx.
However, it is his musical pedigree, history and current musical projects that helped the collaboration with Schecter come to fruition. “It was an exciting and creative process to work with Schecter on the new Schecter Sixx Signature Series Bass,” states Sixx, “It was important to all of us to design a bass that would feel right as well as sound amazing in the hands of all players, not just me. Every detail about the new Schecter Sixx comes from all of our collective experiences – whether it’s my 30 years of playing live and recording or Schecter’s unprecedented standards for making quality instruments for players of all genres. Simply said, this bass rocks!” Schecter’s Executive Vice President, Marc LaCorte adds, “I really felt as if we instantly gelled and were looking to accomplish the same goal with this project. Above all, it was so refreshing to see an artist of Nikki’s stature be so involved and genuinely concerned about every detail in the creation of this instrument.”
Nikki Sixx has been known for years as a player stylized by his brashness and Schecter has taken it upon themselves to create this Nikki Sixx signature mode, aptly named the Schecter Sixx. Nikki Sixx will be introducing the Schecter Sixx with an exclusive signing at the winter NAMM Conference in Anaheim, CA on January 26th from 3:00pm-‐4:00pm PST at the Schecter booth (Room 210-‐D). It can be maintained that The Schecter Sixx will reflect Nikki’s style, both visually and sonically, while being able to withstand the punishing rigors of the road from opening night to the end of tour closing set. The Schecter Sixx bass will surely make a rumble through the industry and then resonate with players, retailers and consumers alike.
Nikki Sixx Biography
Nikki Sixx is the International rock icon, founding member of Mötley Crüe and Sixx:A.M., two-‐time New York Times bestselling author with The Heroin Diaries and This Is Gonna Hurt, co-‐founder of rock couture fashion line Royal Underground, philanthropist, photographer and internationally syndicated radio show host of Sixx Sense and The Side Show Countdown. Some of Sixx’s accomplishments include over 80-‐million in album sales with Mötley Crüe and Sixx:A.M., countless sold out tours, Mötley Crüe’s sold out residency at the Hard Rock Hotel & Casino in Las Vegas – a first for the hard rock genre – an award-‐winning Superbowl commercial for Kia, photographing a high fashion shoot for The New York Post’s prestigious supplement Alexa, and raising several hundred thousand dollars through his Running Wild in the Night charity for Covenant House California.
About Schecter Guitar Research:
As Schecter Guitar Research moves into its 37th year in business, they have solidified the elite status, as one of the world’s premier guitar companies. Its continually evolving and expanding line of guitars and basses appeals to a broad spectrum of players and diverse musical styles. Its core business practice offers high-‐quality instruments with professional components at an affordable price. One of the company’s strongest assets is its growing roster of high-‐profile artists, including: Nikki Sixx, Disturbed, Avenged Sevenfold, The Cure, Papa Roach, Seether, Prince, Stone Temple Pilots, Nevermore and Black Label Society. For more information log onto: www.schecterguitars.com
Construction: Neck-‐Thru with Ultra Access
Body: Mahogany Neck: 5-‐ply Maple/Walnut
Nut: Graph Tech Black TUSQ XL 42mm
Frets: 24 X-‐Jumbo
Pickups: EMG P/J
Electronics: Vol/Vol/Tone/”Kill” Switch
Bridge: Schecter Custom String Thru Body (or Top-‐Load)
Tuners: Grover Hardware: Black Chrome
Colors: Satin Black (SBK) or Vintage Sunburst (VSB)
Left-‐Hand Availability: Satin Black (SBK)
Lefty Case: See Website www.schecterguitars.com