MÖTLEY CRÜE’S THE DIRT IS HIGHEST AUDIENCE RATED FILM ON ROTTEN TOMATOES
MÖTLEY’S AUDIENCE EXPANDS WHILE SALES AND STREAMS SURGE
The biopic they thought would never get made is confounding all critics as Mötley Crüe finds a new audience who are rating the film higher than all other films on the streaming service.
Reacting to the news Tommy Lee commented, “We knew the Mötley Crüe fans, who had made The Dirt book a New York Times Bestseller, would be keen to see the movie after hearing it was coming for the past 15 years, but we weren’t expecting the new younger audience reaction to the movie and the music.”
Tommy Lee’s observations from the fan reactions on social media are reflected in the streaming data. The age demo for fans streaming Mötley Crüe’s music includes a much younger demographic. In fact, over the last 28 day, 64% of Spotify streamers were between 18 and 34 years.
Recently, Netflix reported its biggest ever subscriber growth. In the first quarter of 2019 Netflix gained a record number of new subscribers and now has nearly 149,000,000 members worldwide.
Like Netflix, Mötley Crüe has also experienced rapid growth with google search increasing 4300% and sales up 2000%, with albums including The Dirt Soundtrack, Dr Feelgood, Too Fast For Love, and Greatest Hits charting on iTunes since the release of the film.
Allen Kovac CEO of Eleven Seven Music and Manager of Mötley Crüe commented, “We are seeing a reaction nearly identical to Spotify streaming demographic numbers with our partners at Apple, Deezer and Amazon. The movie is bringing Mötley’s music into the homes, universities dorms and handheld devices of the streaming generation, some of which only knew Mötley Crüe as a cool t-shirt. With Pete Davidson, Machine Gun Kelly and Iwan Rheon from Game of Thrones staring in the film, people are discovering Motley and then going on to buy the vinyl or stream their music. We are already on a new reprint of The Dirt Soundtrack vinyl, as we sold out across Europe.”
The Rotten Tomatoes 95% audience rating demonstrates that this cautionary tale of excess and the world’s most notorious rock band is compelling and engaging.
Nikki Sixx added, “In the movie we re-tell the time Mötley Crüe ignored the advice that Ozzy Osbourne gave us about too much excess driving you crazy. We motored-on at 100 miles an hour, to self-destruction which ultimately lead to me being declared medically dead and the band splitting up. I find it hard to watch myself being resuscitated in the ambulance with a double shot of adrenaline to the heart. It’s like an out of body experience all over again. If we can persuade one person not to take hard drugs this film will be worth it just for that.”
With tremendous success from the film’s soundtrack, the lead track, “The Dirt (Est. 1981) (feat. Machine Gun Kelly)” has helped introduce the band from a VH1 audience to a younger MTV and YouTube audience, having been added to MTV channels around the world.
As fans watch the biopic, they are SHAZAM-ing and (re)discovering the entire Mötley catalog. One of the most talked about scenes from the film is Billy Squier’s song, “My Kinda Lover” that Vince performs with his band Rock Candi. And because of the renewed interest in the song, Eleven Seven Music will be releasing a new version soon.
FROM UPCOMING BIOPIC THE DIRT STREAMING WORLDWIDE
NEW SINGLE, “THE DIRT (EST. 1981) (FEAT. MACHINE GUN KELLY)”
February 22, 2019 -- The world’s most notorious rock band, Mötley Crüe announces the release of The Dirt Soundtrack that accompanies the upcoming Netflix Film The Dirt, based on the New York Times best-selling 2001 autobiography by Mötley Crüe and Neil Strauss. The soundtrack and film are set to release March 22 worldwide.
“During the filming of our movie we got excited and inspired to write new music. Getting back in the studio with Bob Rock just fueled the creative fires for us. To me, the music sounds like classic Mötley. The lyrics were written for the movie and are a reflection of our life.” - Nikki Sixx
The 18-song soundtrack mastered by GRAMMY winner, Dave Donnelly features a collection of Mötley Crüe classics that meaningfully underscore significant moments that shape the film. The album includes 14 fan-favorites and chart topping tracks such as “Dr. Feelgood” that charted at #6 on Billboard’s Hot 100 and the anthemic “Girls, Girls, Girls” which reached #2 on Billboard’s Top 200 amongst others. Additional hits featured are “Kickstart My Heart,” “Same ‘Ol Situation (S.O.S.),” “Shout At The Devil” and the iconic ballad, “Home Sweet Home” that landed the band mainstream recognition.
Exclusive to the film’s soundtrack, Mötley Crüe recorded four new songs featuring the single, “The Dirt (Est. 1981) (feat. Machine Gun Kelly)” with effortless rap verses surrounding signature guitar riffs. The three remaining songs conclude the album with the catchy “Ride With The Devil,” “Crash And Burn”and the band’s own spin on Madonna’s, “Like A Virgin.”
The Dirt Soundtrack Tracklist:
1. The Dirt (Est. 1981) (feat. Machine Gun Kelly)
2. Red Hot
3. On With The Show
4. Live Wire
6. Take Me To The Top
7. Piece Of Your Action
8. Shout At The Devil
9. Looks That Kill
10. Too Young To Fall In Love
11. Home Sweet Home
12. Girls, Girls, Girls
13. Same Ol' Situation (S.O.S.)
14. Kickstart My Heart
15. Dr. Feelgood
16. Ride With The Devil
17. Crash And Burn
18. Like A Virgin
Their music made them famous. Their lives made them infamous. #TheDirt premieres on Netflix March 22, 2019.
January 25th 2006. American icons Mötley Crüe receive a star on the Hollywood Walk Of Fame. 🤘🌟
Today marks the 38th anniversary of Mötley Crüe! Formed on this day in 1981 in Los Angeles California